Tag Archives: rankings

Translating Amazon sales rank into useful information – for any category!

When you are sourcing products to sell online, it is important to know if the product you are going to sell is a faster or slower moving product. We are going to be using a site called BrowseNodes to find out the percentage of sales rank in ANY category. We are going to use the numbers that are available from BrowseNodes to do some simple calculations, to give us an idea of how well a product will sell.

First, a little background explanation.

Sales rank on Amazon is a classified algorithm that basically shows the amount of time since a product last sold. When a product sells, the sales rank jumps. Then it slowly lowers over time, and as other items sell. The smaller the number, the better the sales rank. The better the sales rank of an item, generally, means the more units sell per day.

Nodes are Amazon’s way of categorizing items in their catalog. Think of these as sub-categories of similar products.
The basic process is like this.

Find sales rank of item you want to research. You can find this number either from Amazon.com (on the product page) or from your favorite scanning app (we recommend Scanpower)

Look up category on BrowseNodes. (Or compare against the spreadsheet you have already updated)

Look at Details to get total number of active offers in that category.

Do the math, or plug the numbers into a spreadsheet. (To get yours free, sign up for our mailing list here).

What we are looking for is products that sell quickly, in order to recover our investment as soon as possible. Sales rank by itself is not a good reason to buy a product, but is an important piece of information that can help to make better decisions. The lower the number, the more likely it is to sell quickly.

Basically, we are going to choose our category, and then look at the number of ACTIVE offers that Amazon has in that category. This will give us a rough guide of the top 1%, 5% etc. in each category.

For example, lets look at an Lego Minecraft Nether Fortress Kit. ASIN B00WHY9I1O

sales rank post 1

You can see on the bottom of the listing page that this product is ranked #1,061 in Toys and Games.

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From the www.browsenodes.com home page, you can see the node for Toys and Games.

sales rank post 4

The link that says “Detailed Information about Browse Node 165793011 “ is the one that has the information that we want. When we click that one, it takes us to the details summary for the Toys and Games Node.

sales rank post 5

The number that we want is the one that is listed under “Search Index Product Count”. In this case, the total number of ACTIVE items is 4,913,032.

sales rank post 6

To find out how our sales rank compares, simply divide the sales rank of our product by the total number of active offers.

In this case, our product has a sales rank of 1,061 of a total of 4,913,032 total listings available.
This gives us a sales rank percentage of about .02%. This means that the item we are looking at is on the top .02% of all of the items in the Toys and Games categories that Amazon has to offer. That is a very good rank!

You can also use this information if you have the rank for a specific product. For example, you have scanned a toy using your favorite scanning app, and gotten a sales rank of 150,000. Simply divide 150,000 by the total number of active listings 4,913,032 and you will know where the toy you are looking at is ranked compared to other items in this category.

Ex: 150,000 / 4,931,032 = top 3% of all Toys.

This information is useful to determine if you have a toy that people want to buy, or one that is going to sit on the shelf in the warehouse for a long period of time.

There is also some other interesting information available on this page. There are four bullet points here that are also worth researching if you are going to be selling or specializing in this category. Top Selling Products, New Releases, Most Wished for Products, and Most Gifted Products.

Browsing these lists will give you a very good idea of what customers are looking for when they are searching this category of product.

Keep in mind that the same percentage means different things in different categories. A top 1% Toy for example, will probably sell more units per day than a top 1% Home and Garden.

I encourage you to search around on this site, and learn more about the niche that you intend to compete in. If you are not specializing in a niche, then use these numbers to get a little bit better of an idea about which products sell quickly.

For the categories that you are going to be sourcing in often, I recommend updating the numbers about once a month. I have uploaded a free spreadsheet that you can use. To get access to the spreadsheet, simply sign up for our free newsletter here.

More useful sales rank resources:
Camelcamelcamel.com – shows sales rank and price history for items on Amazon
GDFR.com – an interactive calculator that will show the top percentages in categories, or tell you what percentage your item is