Here are a few simple tips for putting your own products or ideas up for sale on Amazon.com.
1) Create or develop your product. You can either make the product yourself, find a product that you would like to sell at a price that you find attractive, or you can hire someone to make the product for you. Hiring someone else to manufacture your product is a little beyond the scope of this article, but there are a few general tips that you might find helpful.
– Find a problem that you can solve. People don’t look for new garbage to buy, they look for solutions to their problems, things to make their life more enjoyable, or to make complex problems simpler.
– Test the idea first. Make a product landing page and take virtual orders, or talk to people that you feel would benefit from having the product. Ask them to actually purchase it, and judge their reactions.
– Don’t worry as much about funding. From Kickstarter.com to small business loans, funding is available if your idea can find a following.
2) Get a pro-seller account. You can sell on Amazon without a pro-seller account, but you cannot create your own items.
3) Get some UPC’s. UPC’s are the barcodes that separate your product from everyone elses. With some exceptions, all new products listed at Amazon has to have a UPC. You can buy them from several places. I dealt with someone on Ebay, and got 250 of them for a very decent price. I would expect to pay less than .25 a piece on them.
4) Create a new product, and use the UPC that you bought. Make sure that your description is accurate and compelling. Make sure tha tthe items measurements and weights are accurate, as that information is used to calculate your shipping costs. Don’t be discouraged if the item appears to vanish soon after you create it. I have noticed this before, and it usually returns within 24 hours. I believe that is part of the review process.
5) While you are creating your new product, it will ask for you to describe your offer and price the item. Remember, Amazon’s fees and shipping can add up to about 1/3 of the price, so price yours accordingly.
6) While advertising for most items on Amazon is not necessary, if you have a niche product or one with unusual keywords, you may try advertising with links directly to your offering.
That is it! Enjoy the ability to have your items and ideas enter the largest marketplace in the world. If you have any comments or questions, feel free to write me at firstname.lastname@example.org.